Katie Jensen | Digital Summit Minneapolis

Katie Jensen

Associate VP of Insights & Analytics
University of St. Thomas
Katie Jensen - University of St. Thomas

Katie Jensen is the Associate VP of Insights & Analytics at the University of St. Thomas, where she helps marketers make data-informed decisions. Her work at St. Thomas has ranged from examining prospective student enrollment journeys, to refining marketing messages through consumer feedback, to guiding the institution’s Diversity, Equity and Inclusion Climate survey. Prior to St. Thomas, Katie spent 13 years studying the consumer motivations behind food purchase decisions, and applying those insights to brands like Quaker, Yoplait, Pillsbury, and Cascadian Farm. Katie holds a BS in Marketing with an emphasis in Marketing Research from the University of Wisconsin-Madison.