Kate DiLeo (katedileo.com) is a brand architect and bestselling author whose approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition. The outcome? Brand conversations that convert. Kate is honored to have partnered with more than 200 organizations, helping them craft brands that bring more prospects to the table, more users who click, and more customers who buy.