Jim Tobin is founder (2007) and CEO of Ignite Social Media, the original social media agency, and founder (2015) and President of Carusele, the results-driven influencer marketing agency. He’s also the author of two books on social media marketing, Social Media is a Cocktail Party (2008), and Earn It. Don’t Buy It. (2013). He’s the father of three daughters and lives in Raleigh with his wife Kathy.