With more than 25 years’ experience in the marketing and communications industry, and 12+ focused solely on social media, Arik Hanson is one of the most experienced independent social media marketing consultants in the country. For more than a quarter of a century, Arik has worked with a laundry list of Fortune 500 companies in the Twin Cities including Dairy Queen, Sleep Number and General Mills. His blog is one of the longest running social media blogs in the country and his podcast—which he co-hosts with Kevin Hunt, social media marketer at General Mills—has more than 150 episodes. More than 1,700 people have also signed up for his popular e-newsletter, which delivers insights, trends and information to inboxes each week. Finally, he’s also an adjunct professor at the University of St. Thomas where he’s been teaching a class in digital and social media marketing since 2019.