Amanda Rettke is the creator of I Am Baker, and the bestselling author of Surprise-Inside Cakes: Amazing Cakes for Every Occasion – With a Little Something Extra Inside. Over the course of her 10+ year blogging adventure, she has been featured in and collaborated with the Food Network, Disney, KitchenAid, New York Times, LA Times, People Magazine, Brides, The Daily Mail, Star Tribune, DailyCandy, YumSugar, The Knot, and Parade, to name a few. Her website gets over 2MM visitors a month, Facebook page has 2MM fans, Instagram 260k+ fans, Pinterest 150k+ fans, and over 50k subscribe to her emails. Amanda is a self-taught social media expert who gained a following through good old fashioned trial and error, and teaching others how to break the rules and achieve their definition of success. An award-winning writer, photographer, blogger and baker, Amanda’s true passion is supporting others in their creative projects and building up online and offline communities. She speaks often on issues of authenticity in social media, and believes that we meet our greatness when we extend a helping hand to others.