Allison Murn is a Senior Adjunct and leads Digital Marketing at the University of Minnesota’s Carlson School of Business. Murn also is the Founder and Chief Luminary of Illuminiting, the brand growth consultancy that lights up the path to growth. Murn delivers game-changing ideas, exceptional business results and aggressive profitable growth across large and small brands. Murn’s 18-year marketing career spans across a variety of industries and leadership roles, including North America Marketing Director at Aveda and VP of Marketing at Cameron’s Coffee. Murn started her career in brand management at P&G working on billion dollar brands like Tide, Charmin, Vicks, Crest/Oral-B and Always/Tampax.