Unifying Enterprise Content Efforts Through a Customer-first Approach

It’s tough to break through the noise and deliver brand content that resonates with consumers and compels them to act. To face this challenge head on, taking the crucial first step to create and build personas with a focus on the customer journey will elevate your content marketing.

After this session, you will be able to:

  • Support multiple line of businesses (LOBs) and products within an enterprise with one content program by focusing on audience needs
  • Implement tactics to ensure the right content is delivered to your audience at the right time
  • Create a strategy that incorporates data points and key insights into your content program