The Next Performance-Based Digital Media: Advance Your Streaming TV Advertising Efforts
Investment and optimism for streaming TV advertising are already high and continuing to rise, driven by its ability to precision target and achieve full-funnel brand goals. In fact, 56% of advertisers say the ability to precision target audiences is the top reason for increasing CTV/OTT spending in 2022, according to our new CTV/OTT advertiser study conducted by Advertiser Perceptions.
No longer just for TV buyers looking to extend reach, performance marketers are embracing streaming TV advertising. As an advertising platform, CTV/OTT combines the best of digital with data-driven audience targeting and attribution capabilities — and the best of the big screen TV experience in long-form, lean-back premium and brand-safe content. For digital-first performance marketers that prioritize search, display and social channels, CTV/OTT offers a highly effective way to target high-value audiences with precision and outcomes-based measurement.
During this talk, we’ll share learnings and findings from our new study on advertiser sentiment, spending and priorities that’ll help guide your decision-making process on CTV/OTT. And we’ll offer actionable insights for developing and executing an effective CTV/OTT media plan that drives measurable outcomes.
After this session, you’ll be able to:
- Navigate an increasingly crowded streaming TV universe
- Understand the criteria needed for premium inventory, trusted data partners and brand safety guidelines
- Overcome ad fraud in the streaming TV space
- Leverage digital KPIs to measure performance and outcomes of your campaigns
By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.