There’s a Face-Melting Amount of Content–-What do Brands Do?
People upload more video content to the internet every 30 days than the entertainment industry has produced in the last three decades. How can brands attract the right kind of attention, and be disruptive in the right way? In this session, we’ll unpack the content strategies that Netflix, Spotify, Converse, and scores of feature films have implemented that both disrupt and add value to the audiences they reach.
After this session, you’ll be able to:
- Identify ways your brand can behave more like an entertainment brand, and can treat consumers more like audiences
- Implement proven content and social media strategies that break through the noise