The Robin Roberts Effect: Best Practices from Be The Match’s Unique Life-Saving Influencer Activation

The Be The Match team had just wrapped up featuring a patient searching for his life-saving match on Good Morning America and were filming staff swabbing to join the registry when Robin Roberts walks by. Hear how that moment produced an unexpected influencer activation driving over 10,000 potential donors to the registry in 2020 and learn how you can apply similar strategies to your influencer efforts.

After this session, you’ll be able to:

  • Create an authentic influencer campaign
  • Rethink recommended ad lengths and future paid media activations
  • Apply remarketing tactics that engage audiences