Putting Experts at the Center of Your Facebook Live Strategy

It’s no secret that Facebook Live offers your brand an opportunity to connect with audiences in a genuine, human way. Since experimenting with Facebook Live in 2016, Mayo Clinic has grown this broadcast strategy into a bi-monthly program called #AsktheMayoMom, where pediatricians offer advice to parents. This session will discuss how they experienced success on the platform, and then share how you can implement similar strategies with your own experts to develop meaningful programming.

After this session, you’ll be able to:

  • Grow a single Facebook Live broadcast into a series
  • Collaborate with different departments to improve and streamline Facebook Live production
  • Learn how to best utilize your expert’s time