Solving the Siloed Planning Conundrum
Today’s consumers and business buyers shop across multiple channels and devices and are bombarded with information. Marketing planning silos are a direct result of both the proliferation of these channels and how technically complex they have become. Brands stuck in siloes end up falling behind due to missed opportunities, miscues, wasted time, and fractured customer experiences. Only brands that deliver integrated omni-channel experiences can cut through the content clutter. According to recent research by Omnisend, “marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” Need I say more?
No matter what tools you use to manage the work, I will give you actionable tips for immediately creating more cohesion in your planning process and customer experience.
After this session you’ll be able to:
- Garner top-down alignment
- Develop cross channel content programming
- Establish an overarching editorial plan
- Connect tactics to strategy
This session is for marketers who are striving to deliver more integrated multi-channel experiences and need some quick wins to get things moving in the right direction.