You’re Competing with the Wrong People: How to Build a Content Marketing Powerhouse

Let’s face it. Attention is a scarce commodity and your audience does not think about you anywhere close to how much you think about them. So how can we shift investment to quality, multimedia content marketing that creates relevancy; builds a brand halo effect; and leads to higher awareness and affinity? This session will give you practical tips to implement into your own content marketing journey and make you rethink who your content competitors really are.

After this session, you’ll be able to:

  • Reframe your competitive landscape in an attention economy
  • Understand how to think like a newsroom and be reactive to world events and news
  • Implement 6 key lessons to help kickstart your content marketing journey