Leveraging Augmented Reality as a Digital Marketing Tool

Augmented reality (AR) can take your customer on a whole new journey. With AR, customers can “try” a product without leaving their house and get the product information they need to make their purchasing decisions more efficiently. This technology investment leads to fewer costs, better conversion rates and an expanding, happier customer base. This session will showcase how marketing teams can strategically apply AR to appropriate marketing efforts and create a win-win for customers and companies today.

After this session, you’ll be able to:

  • Promote the adoption of AR within your organization
  • Apply the functionalities and opportunities that AR offers to your marketing programs
  • Generate an AR strategy for one of your products