How to Kill It As A Fractional CMO
As we come out of the pandemic, businesses are using Fractional Marketers more and more often to drive their marketing and sales. In this talk I’ll give you the what, why and how-to on succeeding as a Fractional CMO. Hint: It’s a complete shift from anything you’re used to, so get ready to learn new stuff by the dump-truck load.
After this session, you’ll be able to:
- Market yourself to businesses between 5M and 50M as a fractional CMO for hire, and support your fractional CMO business
- Equip yourself with a fractional CMO survival kit and effectively respond to new tech stacks, new networks and new sales processes
- Execute marketing operations that’s focused more on strategy and metrics and less on tactics