How to Build a Digital Creative Lab to Optimize Media Performance

There are limitless ways for brands to optimize performance through digital media. This is motivating for marketers, as evidenced by a 19% increase in digital media spending in the U.S. this year. We need a new way to organize our teams and resources to make the most of it.

After this session, you’ll be able to:

• Share platform-specific (e.g., Facebook, Instagram) optimization intel with your teams
• Create a staffing model with the proper roles, skills and partners needed to succeed
• Implement an iterative approach and process to building and testing digital ad variations
• Measure the effectiveness of digital media investments with a new set of metrics in mind