Guide Your Customers Through Their Journey With Content
During this session we’ll deconstruct the customer’s content needs during each phase of their journey and share a methodology for developing content that is relevant, timely and persuasive.
After this session, you’ll be able to:
- Identify brand opportunities at each phase of the customer journey
- Model your customer’s content needs and generate topic ideas with ease
- Quickly assess topic demand, social relevancy and seasonality
- Effectively bridge the gap between telling and selling content