Guide Your Customers Through Their Journey With Content

During this session we’ll deconstruct the customer’s content needs during each phase of their journey and share a methodology for developing content that is relevant, timely and persuasive.

After this session, you’ll be able to:

  • Identify brand opportunities at each phase of the customer journey
  • Model your customer’s content needs and generate topic ideas with ease
  • Quickly assess topic demand, social relevancy and seasonality
  • Effectively bridge the gap between telling and selling content