Experiential Marketing and Influencing the Consumer Journey
Experiential marketing has impacted the consumer market by influencing the consumer journey by giving them a full brand experience. By triggering the consumers’ senses and giving them an emotional bond to the brand through social media, influencers, and experiences the consumer has a bigger tie to the product and company leading to loyalty and conversion.
After this session, you’ll be able to:
- Develop an actionable brand experience for your target demographic in order to drive conversion and brand loyalty
- Better understand the importance of social media engagement vs social media following
- Comprehend the importance of influencers to brand experiences and conversions
- Recognize strategic brand partnerships that lead to great brand experience