How to Effectively Engage with The Comments Section and Grow Brand Love

Social media is often the first impression that potential customers have with your company to see if you’re worth investing in. From browsing social channels to following your accounts and seeing what other customers’ experiences are, the comments section of your social media channels can make or break your brand. Join Christina Milanowski, current associate director of social media for Life Time, Inc. and recent senior manager of Regis Corporation social media, for a presentation on how to excel at social engagement and bring even more love to your brand.

After this session, you’ll be able to:

  • Understand why social engagement is one of the most important aspects of social media in 2021, and apply best practices for fostering valuable conversations online
  • Avoid the common mistakes that brands make with community management
  • Develop a playbook for how to respond to sensitive and negative situations
  • Engage your audience with personality and help stoke brand love