How to Drive Organic Engagement in a Pay-to-Play World

As Facebook prioritizes “meaningful engagement” and organic reach drops, it’s more important than ever to understand your audience and how your content can meet their needs. This session will help content creators and social media marketers develop successful organic content with an audience-first content strategy that drives people to engage and share.

After this session, you’ll be able to:

  • Develop an audience-first social media strategy that will drive growth and engagement
  • Optimize your content for organic engagement (and make your paid promotions more efficient)
  • Understand what your audience wants and how to deliver it
  • Analyze engagement data that will help you improve the quality and relevance of your content