Digital Goes Over the Top: Ad Strategies for the Connected OTT Consumer
With Netflix, Hulu, Amazon and more, consumers have a variety of choices on what, how, and where they watch content. Video consumption across desktops, phones, tablets, and Connected TV’s mean viewers can be engaged at any point in the day. Your advertising needs to follow these viewers. Learn how to develop strategies to take advantage of the innovations and advanced technology platforms to reach viewers on their devices anytime, anywhere.
At the end of this session, you’ll be able to:
- Understand how OTT has revolutionized the Video landscape
- Create effective marketing strategies in the evolving OTT landscape
- Develop a plan to reach the right audience in the growing OTT space