How a Decades-Old Brand is Winning in the Digital Space by Connecting Content to Commerce

When General Mills introduced the Betty Crocker brand back in the 1920s it was content marketing at its purest – a multi-brand food company providing essential information to their customers on how to best use the products they sell. Fast forward to today, General Mills is leveraging consumer journey mapping, content personalization, multi-touch attribution & eCommerce to connect content marketing to sales. In this session find out how you can do the same for your brand.

After this session, you’ll be able to:

  • Change the mindset about digital in your organization
  • Inexpensively map & understand your consumers journey
  • Get started with content personalization
  • Measure the impact of content marketing on sales