Creativity for Today’s Digital-First Economy

Creativity unlocks new ways of thinking. It allows innovation. It’s the reason some companies amaze us with new ideas, while others merely follow the beaten path. It’s also a valued professional skill set at innovative leaders like Pixar & Apple. In this talk, McLean Donnelly, a creative leader at companies like Shutterstock & Expedia, will analyze industry case-studies of the transformative power of creativity. McLean will also walk through creative exercises to help you develop new, exciting (and fun!) creative skills for the digital-first economy.

After this session, you’ll be able to:

  • Understand the transformative power creativity can have on your business
  • Develop new creative skills for the digital-first economy and put them into action
  • Apply lessons in creativity from leading industry innovators