Ask Yourself These 9 Questions to Help Create More Inclusive Marketing Content
Consumers today increasingly support brands that mirror their values. In this context, the upside of inclusive marketing is massive, while the downside of getting it wrong can be devastating.
This session will teach you to examine your marketing content through a Diversity, Equity, and Inclusion (DEI) lens, leveraging our DEI Viewfinder tool. This tool was developed through an audit of our own marketing & communications materials at the University of St. Thomas, with real-life examples to illustrate these complex concepts.
After this session, you’ll be able to:
- Identify common pitfalls that can send unintended messages and undermine inclusivity
- Learn from our hits and misses to more readily spot diversity, equity & inclusion (DEI) issues and opportunities in your work
- Leverage our DEI Viewfinder tool to normalize DEI conversations on your team
Who Should Attend?
Anyone who creates, reviews, or shares content for your organization and wants to help make that content more inclusive.