Covering Live Events on Social with this Streamlined Approach

When you have a live event, of course you want to make the most of it in social media. But what exactly does that mean? You can hire a very expensive crew to make a beautiful recap of your event that then goes up on YouTube forevermore to be seen by only a few — and there are plenty of good reasons to do that. But to truly bring your social followers along for the ride, all you really need is a good phone, a shot list and a journalistic mindset. And maybe a phone charger.

In this session, led by an esports executive with a deep background in journalism and social content production, you will learn how to make your event fun for those at home and grow your online following.

After this session, you’ll be able to:

  • Apply traditional storytelling to any event
  • Use a (fairly) universal shot list to capture engaging moments
  • Implement mini interview tactics and other storytelling tips and tricks to engage online viewers

Who should attend?
This session is for experienced digital marketers who want to get more ROI out of their live events.