Drop the “e” in eCommerce: Connect Your Retail Brand to More Shoppers, Across More Channels

For decades shopper marketing was simply a conversation around activating at retail—how does a fashion brand compel a shopper to buy in the store? Today, with the onset of digital, mobile, direct-to-consumer buying and subscription models, that conversation has dramatically evolved. However while marketers categorize these new platforms in the context of e-commerce, in fact any moment is a moment of commerce.

After this session, you’ll be able to:

• Understand that shoppers are humans and humans are shoppers, via a fresh definition of the connected fashion shopper
• Identify the “moments of commerce” most effective in connecting and converting across retail channels
• Discover how monthly location signals may be incorporated with third party and client data to reach the connected shopper
• Learn about measurement metrics that drive profitability, relationships and loyalty
• Recognize specific consumer behaviors that will shape future fashion retail strategies