Gain a Competitive Edge and Win Your Most Important Customer

Business is moving faster than ever. Your prospective and existing customers are consistently shopping the competition. How do you win? This session identifies the evolution of customer shopper patterns and will share how to use these trends to your advantage; collect relevant data; and analyze your customer base so you can deliver better tailored messages. The approach taught will enable you to not lose the person behind the segmentation data and tactics, and as a result, set yourself apart from your competition.

After this session, you’ll be able to:

  • Develop and use a methodology to segment your customer base to personalize and maximize marketing efforts
  • Implement strategies to incentivize desired behaviors
  • Identify Key Performance Indicators to measure success

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.