Creating Community to Acquire New Customers

Presented in a case study format, this session will share the community-building best practices that Specialized Bicycles used to supplement their sales and marketing efforts to attract new customers and bring them into the brand’s customer lifecycle campaigns. We’ll walk through the insights that drove the campaign creative, the assets & deliverables, and the post-campaign analytics, and share how you can apply similar strategies to your customer acquisition efforts.

After this session, you’ll be able to:

  • Identify customer pain points
  • Create digital to in-real-life conversions
  • Foster brand advocates