Building a Marketing Dashboarding Discipline: It’s Not About the Tool (Until It Is)
Is my digital campaign working? This is an ever-present question in our world. What’s more, the answer to that question is constantly changing. It’s time to get ahead of the curve and build a discipline that supports us over the long haul. This session is all about identifying the factors that can do exactly that.
After this session, you’ll be able to:
- Understand why tools alone can’t deliver everything needed to measure content performance
- Transform your approach to digital dashboarding by rethinking measurement and analytics
- Your KPIs (probably) aren’t what you think they are—learn how to identify KPIs that matter