Brand Building in a Digital World
Long gone are the days of creating a brand house and relying on campaigns to kickstart top-line revenue growth. Modern brand building is a craft rooted in consumer empathy, business fundamentals, product iteration and beautifully designed [digital] experiences that drive profit. This session will arm you with foundational tactics that’ll help create memorable brand experiences that connect with consumers.
After this session, you’ll be able to:
- Create a human-centric value proposition for your brand, product or service
- Make the business case for new, and unproven, investments in digital
- Understand and apply the ‘marketing as product’ approach to modern brand building
- Find the talent needed to design beautiful digital experiences at an affordable price