5 Proven Methods to Increase Customer Lifetime Value (That You Can Start TODAY)
So much attention is paid to short-term return on ad spend (ROAS) and transactional arbitrage-esqu metrics, that many marketing leaders have lost sight of the true, long-term value of a new set of eyes on their brand. Every marketing leader has numbers to hit and obligations to perform – but it’s time to stop playing the short-game and focus on proven methodologies to build a marketing infrastructure that produces consistent and increasing revenues from each and every new, current, old and prospective customer.
After this session, you’ll be able to:
- Immediately institute programs across all channels to increase customer lifetime value (LTV)
- Build analytics frameworks to measure and predict LTV
- Identify the easiest cohorts of customers with whom to engage to increase LTV
- Understand your advertising and marketing spends in the context of LTV