These days, a lot of companies have been talking about marketing narrative and storytelling tactics. We recognize when a brand is doing it right, because it connects with us on an emotional level. Storytelling is more than a problem/solution statement. There’s setting and pace and heroes and villains. A good story is hard to turn away from. They get under our skin.

The good news? The templates for great stories already exist. We just need to learn to recognize them and how take advantage of them. Once defined, your brand’s story structure will guide all of your marketing efforts moving forward: direct, display, social, and content. After this session you’ll be able to:

  • Recognize and take advantage of effective story structures.
  • Develop a call-to-action that leverages your narrative
  • Create a publishing calendar based on your story
  • Measure your story’s success in social media