By 2020, more than 50% of all search queries will be conducted via our voice. This new era of search engine marketing brings new challenges and opportunities. This session will help marketers better understand the impact and trends of voice search, how to prepare, and actionable tactics for success now and in the future.
After this session you’ll be able to:
- Better understand emerging trends with voice search and their implications on SEO/SEM
- Plan and develop voice search friendly content into your website
- Prepare for voice search by utilizing local seo, schema markups and optimizing user experience
- Leverage keyword research to discover conversational keywords and long tail queries