Join us to learn how to implement audience collecting tactics to identify prospective customers across many digital channels. Most of today’s musicians are scattered across digital channels. From artist websites to Facebook pages, YouTube channels and more, there are plenty of sources to collect important audience data. Music legend Prince, had a minimal digital presence and audience data yet we were able to identify Prince fans and successfully launch cross-channel digital campaigns. You can do the same for your audience.
After this session you’ll be able to:
- Better develop an audience strategy
- Consolidate cross-channel media buying
- Use audiences and their data to target future campaign efforts