Great digital experiences all share a common element: great UI design. Marketers today understand the importance of design, yet continue to rely on traditional approaches to design that often result in run-of-the-mill user experiences. This session will challenge marketers to think differently about design and embrace experimentation with multiple ideas to drive transformative results.
After this session, you’ll be able to:
- Explore the art of the possible and pursue multiple ideas through design
- Leverage design to refine web and app development requirements
- Understand when to use exploratory design vs. executional design
- Incorporate design thinking and open innovation into your projects