The relentless changing landscape of our world means companies need to evolve more quickly than ever. Not only must they be able to weather technological advances, but in this fast-paced, digital climate, consumers have the upper hand with more information and more choice and they expect more from the companies they support.

In the years to come, in order to earn and keep your customers and build a community of advocates who will tell their friends, it’s not just about how your company is packaged, it’s about who your company is. In this session, Mack will show you how to apply purpose and authenticity in order to evolve your company’s marketing strategy. Afterward, you’ll be able to:

  • Effectively position your brand around your purpose
  • Shape your content marketing strategy to attract the right audience
  • Leverage authenticity to build a durable, human brand