Loyalty isn’t just about coupons, free products, and redeemable points – and it definitely should not be a race to the bottom in a price war. While competition is fierce, loyalty should be less focused on “the membership program” and more focused on “the member’s experience.” This session will challenge marketers to understand customer loyalty differently, how to construct online interactions that drive frequency, and how to keep your margins maintained while enticing customers to come back and purchase with you again and again.
After this session you’ll be able to:
- Develop a construct of “sticky” customer touch points
- Better understand why there’s more to retargeting than what you are currently doing
- Think outside of the box in the ways that your customer data is gathered and used
- Build communities based on customer insights that reinforce buying habits and invite others to join