In today’s ever evolving tech environment and hyped-up media coverage, it can be difficult to decipher between a passing trend and a powerful innovation. The key is to think about real, persistent problems that the customer faces and create innovative solutions to address them…and in a way that advances your business goals. In this session, Scott Emmons will discuss how Neiman Marcus is doing this and provide real world examples of their efforts.

At the end of this session, you’ll be able to:

  • Evaluate your consumer-facing technology
  • Learn how to infuse innovation into your business
  • Measure ROI of tech investments
  • Understand key ingredients for successful innovation projects