Does your website’s mobile experience meet the needs of your mobile visitors? How can you even tell? This session will debunk the most common mobile design myths that infuriate mobile website visitors, and set your website up for business success in the age of mobility.

After this session, you will be able to:

  • Evaluate your own website’s mobile experience to avoid common design weaknesses
  • Apply a micro-moment framework to your B2B marketing campaigns
  • Identify areas of improvement to maximize engagement with mobile users
  • Plan mobile user journeys for your key buyer personas