User experience designers are expected to design products that are useful, beautiful, and easy to interact with. In recent years, websites have become so complex and feature-rich that it is now essential for any business to have great UX designs across multiple viewing platforms and touchpoints. If great design can imbue trust for customers, why are designers so removed from product management and the larger business strategy?
At the end of this session, you’ll be able to:

  • Align user experience and design with overall business strategy
  • Drive increased revenue and customer engagement
  • Understand frameworks for design team management
  • Learn actionable methods to deliver Human Centered Design