Content is among today’s hottest marketing buzz words and fastest growing forms of digital advertising. At the same time, consumers are devouring record amounts of content across social and web sites. Brands with an affinity for understanding their audience’s passion and needs, and then developing original content strategically deployed across channels are riding this wave with huge success reaching new audiences and deepening brand loyalty.
After this session you’ll be able to:
- Know the difference between being data informed vs. data driven in your content marketing
- Develop and deliver highly engaging content that makes a connection with your audience at multiple touch points
- Truly understand your audience’s passions and links to brand loyalty at a deeper level
- Discover new, unsuspected ways to measure success and ROI