AI tools that existed only in imagination are now taking form for marketers. While many of these innovations are amazing—providing previously unavailable efficiency or capabilities—we’re also seeing the inevitable hype that goes with a new trend. Uncover the real benefits of AI and the risk of false promises.
After this session, you will be able to:

  • Start separating fact from fiction in this new frontier of marketing technology
  • Understand the marketing pain points AI can help solve, and those it can’t
  • Assess areas where the power of today’s AI can be best leveraged to your marketing efforts
  • Develop a perspective on the ease and/or complexity in on-boarding an AI solution for your organization