Every social media user is also a brand customer. Your brand’s social communities can be a peaceful meadow or a dangerous minefield—depending on how you manage them. Strategic social care is revolutionizing how consumers view and interact with brands online. Proactive social listening and strategic engagement can transform haters into brand advocates and amplify the love your brand champions are already vocalizing.

At the end of this session, you’ll be able to:

  • Understand why branded social care is crucial to reputation management
  • Use strategic social care to go beyond customer service and build community
  • Seek out existing social conversations and strategically engage to influence those conversations