We’re living in the era of the individual. Consumers are expecting personalized experiences in their daily interactions with brands, and marketers who are embracing this shift are seeing the ROI. This session will demonstrate how marketers can personalize at scale and build a 1-to-1 relationship with their audience.
After this session, you’ll be able to:
- Better understand why modern marketers should embrace personalization
- How to develop a data-driven creative strategy with 1st and 3rd party data
- Build 1-to-1 relationships with your audience across display, video, native and social advertising
- Implement practical dynamic creative best practices