Mistakes, no matter how minor, can quickly negate everything your business has been doing right on social media. Developing a sophisticated, strategic channel approach is essential for companies to maintain a competitive advantage. Optimize your ROI by avoiding these common social media pitfalls.
After this session, you’ll be able to:

  • Conduct a thorough audience analysis to ensure all of your social media marketing efforts are as effective as they can be
  • Take a data-centric approach that accurately measures your social media ROI
  • Incorporate channel specific tactics to drive reach and engagement across your channels