UX + Design

Sharpen your UX skills - Multi-channel strategies, design tools, UX data, emerging technologies, measurement, and more

Are you tasked with leading people-centered experiences to your customers? There’s a number of offerings on the Digital Summit Minneapolis program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Monday, August 14

  • August 14
  • 2:40 pm - 3:10 pm
  • Stage 3
  • Reorient you around more audacious goals and higher levels of creativity
  • Uncover opportunities to experiment bravely
  • Enhance collaboration, conversation, ideation, and validation
  • Refine your goals to be more trackable and attainable
  • August 14
  • 4:10 pm - 4:40 pm
  • Stage 1
  • Use specific techniques to begin the brainstorming process
  • Determine how to approach your own brand or products identity in order to properly assess the direction of your content
  • Address the positive and negatives of your content in order to drive towards being funnier

Day 2 Tuesday, August 15

  • August 15
  • 8:30 am - 9:00 am
  • Stage 1
  • Align user experience and design with overall business strategy
  • Drive increased revenue and customer engagement
  • Understand frameworks for design team management
  • Learn actionable methods to deliver Human Centered Design
  • August 15
  • 10:00 am - 10:30 am
  • Stage 3
  • Explore the art of the possible and pursue multiple ideas through design
  • Leverage design to refine web and app development requirements
  • Understand when to use exploratory design vs. executional design
  • Incorporate design thinking and open innovation into your projects
  • August 15
  • 2:45 pm - 3:15 pm
  • Stage 2
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • August 15
  • 3:25 pm - 3:55 pm
  • Stage 1
  • Evaluate your own website's mobile experience to avoid common design weaknesses
  • Apply a micro-moment framework to your B2B marketing campaigns
  • Identify areas of improvement to maximize engagement with mobile users
  • Plan mobile user journeys for your key buyer personas

Join us at DS Digital Summit Minneapolis 2017