Search + SEO

Stay ahead of the SEO game - Algorithms, content strategy, signal noise, measurement, tools, and more

Are you the one who eats and sleeps Search or Data strategy for your company? There’s a number of offerings on the Digital Summit Minneapolis program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Monday, August 14

  • August 14
  • 8:30 am - 12:45 pm
  • Stage 2
  • Pre-Conference
  • Stay ahead of Google updates and prepare for SEO of today and tomorrow
  • List common technical problems that plague sites and how to fix them
  • Use persona data to attract targeted traffic
  • Take keyword research to a deeper level, including uncovering search intent
  • Build a search-engine friendly website structure
  • Get the most out of mobile and voice queries
  • Develop a content strategy based upon topical density that drives traffic
  • Identify high quality backlink opportunities
  • Put it all together— Create a customized, step-by-step SEO plan to get results
  • Use checklists, benchmarks and workflows to get your SEO work done
  • Report results and initiatives to key decision makers within the organization
  • August 14
  • 4:10 pm - 4:40 pm
  • Stage 3
  • White hat SEO strategies real brands can actually implement
  • Why your competitors are ranking pages with zero external backlinks
  • SEO skills every digital marketer needs to learn
  • What every PPC manager, developer, web designer, and business owner should know about SEO
  • Why brand search matters and how to protect it
  • Million dollar mistakes companies are making and how to avoid them

Day 2 Tuesday, August 15

  • August 15
  • 9:15 am - 9:45 am
  • Stage 1
  • How to perform deep content topic ideation to capture organic traffic
  • Ways to shift your strategy to adopt agile methodologies
  • Magic of a Hub & Spoke content model
  • Why search engine optimization is more critical than ever
  • August 15
  • 11:00 am - 11:30 am
  • Stage 4
  • Better understand emerging trends with voice search and their implications on SEO/SEM
  • Plan and develop voice search friendly content into your website
  • Prepare for voice search by utilizing local seo, schema markups and optimizing user experience
  • Leverage keyword research to discover conversational keywords and long tail queries
  • August 15
  • 2:05 pm - 2:35 pm
  • Stage 1
  • What changes Google has made that can make a material impact on your business goals.
  • What are the upcoming trends in Organic Search that you need to prepare for
  • How to strategically execute modern SEO
  • How to effectively measure SEO results for business impact
  • How to make the right SEO hire
  • How to find the right SEO partner
  • What tools your team should be using to do effective enterprise-level SEO
  • August 15
  • 3:25 pm - 3:55 pm
  • Stage 2
  • Create and use events to understand user behavior
  • Use a tag manager to measure events, goals and other data points
  • Track people, not disjointed sessions, using existing site data

Join us at DS Digital Summit Minneapolis 2017