B2B Marketing

Get the tools and know-how you need to lead the pack in a crowded B2B landscape — strategic thinking, content, email, SEO, and more.

Responsible for threading that needle to nurture your company’s leads all the way through the marketing and sales funnel? Digital Summit Minneapolis has you covered, with sessions including:

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Monday, August 14

  • August 14
  • 2:40 pm - 3:10 pm
  • Stage 3
  • Reorient you around more audacious goals and higher levels of creativity
  • Uncover opportunities to experiment bravely
  • Enhance collaboration, conversation, ideation, and validation
  • Refine your goals to be more trackable and attainable
  • August 14
  • 2:40 pm - 3:10 pm
  • Stage 4
  • Better develop an audience strategy
  • Consolidate cross-channel media buying
  • Use audiences and their data to target future campaign efforts
  • August 14
  • 4:10 pm - 4:40 pm
  • Stage 4
  • Understand how to make the case for investing in video
  • Learn how to get started making video in a cost-efficient way
  • Uncover what the right video strategy is for success

Day 2 Tuesday, August 15

  • August 15
  • 8:30 am - 9:00 am
  • Stage 2
  • Better understand why modern marketers should embrace personalization
  • How to develop a data-driven creative strategy with 1st and 3rd party data
  • Build 1-to-1 relationships with your audience across display, video, native and social advertising
  • Implement practical dynamic creative best practices
  • August 15
  • 9:15 am - 9:45 am
  • Stage 1
  • How to perform deep content topic ideation to capture organic traffic
  • Ways to shift your strategy to adopt agile methodologies
  • Magic of a Hub & Spoke content model
  • Why search engine optimization is more critical than ever
  • August 15
  • 11:00 am - 11:30 am
  • Stage 2
  • Build unstoppable story engines, stories told by people through people
  • Create personalized moments throughout their customer journey to be present when matters
  • Understand which social algorithms are best for your audience relevancy
  • August 15
  • 11:00 am - 11:30 am
  • Stage 3
  • Understand what makes an effective question
  • Use customer data and feedback to determine your metrics
  • Prioritize your metrics into three buckets that keep you in the know
  • Measure marketing success based on metrics that came from customer data
  • Walk into your next executive meeting with a story, not just numbers
  • August 15
  • 3:25 pm - 3:55 pm
  • Stage 2
  • Create and use events to understand user behavior
  • Use a tag manager to measure events, goals and other data points
  • Track people, not disjointed sessions, using existing site data

Join us at DS Digital Summit Minneapolis 2017