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Minneapolis, MN – August 22, 2018

CMO Executive Forum

Join us at an exclusive, invitation only luncheon that brings CMOs and other Minneapolis marketing leaders together — to discuss the trends, best practices, and strategies that are impacting the ever-changing landscape of brand storytelling and digital marketing.

Speakers

confirmed CMO Forum executives include:

Heather Taylor - The Economist
Heather Taylor
The Economist
Heather Taylor
The Economist

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LIza Dunning - Airbnb
Liza Dunning
Airbnb
Liza Dunning
Airbnb

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Audra Carson - General Mills
Audra Carson
General Mills
Audra Carson
General Mills

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Erin Gulden - U.S. Bank
Erin Gulden
U.S. Bank
Erin Gulden
U.S. Bank

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Jason DeMarco - A+E Networks
Jason DeMarco
A+E Networks
Jason DeMarco
A+E Networks

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Nate Wright - Optimizely
Nate Wright
Optimizely
Nate Wright
Optimizely

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Agenda At-A-Glance

  • 11:00 am - 11:30 am Registration & Coffee
  • 11:30 am - 12:00 pm Silence is Not Golden: How Social Purpose is Defining Brand Success by Heather Taylor, Director of Creative Strategy at The Economist
  • 12:00 pm - 12:20 pm Networking & Lunch
  • 12:20 pm - 12:50 pm Panel Discussion: Delivering Digital Excellence Through Experimentation

    Today’s most innovative companies embrace a culture of creative experimentation and adopt emerging technologies/platforms early on, using actionable data to inform their strategic roadmaps. As more marketing VPs and CMOs take on the dual role of data scientist and marketing guru to build impactful, purposeful brands, there are new messaging opportunities as well as execution challenges that arise. This panel discussion will touch upon these items and discuss how to maximize marketing decisions and the effectiveness of digital campaigns through using data — not just opinions.

    Moderator: Heather Taylor, Director of Creative Strategy at The Economist
    Panelists:
    Audra Carson, Head of Content Marketing & Media Platforms at General Mills Erin Gulden, AVP, Director of Content Marketing at U.S. Bank
    Jason DeMarco, Vice President of Programmatic & Audience Solutions at A+E Networks
    Nate Wright, Director of Product Marketing at Optimizely
  • 12:50 pm - 1:15 pm Closure & Executive Networking
  • 1:20 pm Digital Summit Minneapolis Opening Keynote, Liza Dunning at Airbnb

Digital Summit – Minneapolis
Tuesday, August 22-23, 2018

Venue
Minneapolis Convention Center
1301 Second Ave S
Minneapolis, MN 55403

Join us for the CMO Executive Forum,

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