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Agenda

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Day 1 Monday, August 14

  • August 14
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • Strategy Development | How to create a plan that guides all your content efforts
  • Ideation | Ways to play ""content Moneyball"" and come up with hundreds of topic ideas painlessly
  • Content Creation | What types of content are out there and how each can be created
  • Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  • Promotion | Get social and understand what platforms work best for you and if paid ads can help
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  • Measurement | Learn what core KPIs to look at to understand failures and successes
  • August 14
  • 8:30 am - 12:45 pm
  • Stage 2
  • Pre-Conference
  • Stay ahead of Google updates and prepare for SEO of today and tomorrow
  • List common technical problems that plague sites and how to fix them
  • Use persona data to attract targeted traffic
  • Take keyword research to a deeper level, including uncovering search intent
  • Build a search-engine friendly website structure
  • Get the most out of mobile and voice queries
  • Develop a content strategy based upon topical density that drives traffic
  • Identify high quality backlink opportunities
  • Put it all together— Create a customized, step-by-step SEO plan to get results
  • Use checklists, benchmarks and workflows to get your SEO work done
  • Report results and initiatives to key decision makers within the organization
  • August 14
  • 1:15 pm - 2:25 pm
  • Opening Keynote
  • August 14
  • 2:40 pm - 3:10 pm
  • Stage 3
  • Reorient you around more audacious goals and higher levels of creativity
  • Uncover opportunities to experiment bravely
  • Enhance collaboration, conversation, ideation, and validation
  • Refine your goals to be more trackable and attainable
  • August 14
  • 2:40 pm - 3:10 pm
  • Stage 1
  • Know what content works best for the B2B client and why
  • Reframe your content strategy to make your organization a thought partner, rather than a thought leader
  • Be the go-to source of content for executives in your org
  • Develop a new distribution, format and cadence framework to reach your target audience
  • August 14
  • 4:10 pm - 4:40 pm
  • Stage 1
  • Assess the state of computational approaches to emotional sensing in both hardware and software modalities.
  • Better understand the scientific complexities of measuring human emotion.
  • Develop a perspective on computational approaches to emotional sensing.
  • August 14
  • 4:10 pm - 4:40 pm
  • Stage 2
  • White hat SEO strategies real brands can actually implement
  • Why your competitors are ranking pages with zero external backlinks
  • SEO skills every digital marketer needs to learn
  • What every PPC manager, developer, web designer, and business owner should know about SEO
  • Why brand search matters and how to protect it
  • Million dollar mistakes companies are making and how to avoid them
  • August 14
  • 4:10 pm - 4:40 pm
  • Stage 3
  • Create content your audience will devour
  • Use the right ingredients for creating more compelling content
  • Approach content creation more efficiently
  • August 14
  • 5:25 pm - 6:25 pm

Opening Reception

Day 2 Tuesday, August 15

  • August 15
  • 8:30 am - 9:00 am
  • Stage 2
  • Better understand how to incorporate augmented reality into consumer activations
  • Use your existing content in new immersive environments
  • Understand the design and consumer interfaces can make or break your marketing campaign
  • August 15
  • 8:30 am - 9:00 am
  • Stage 3
  • Better understand the complexities of today’s fragmented marketing data ecosystem, and what to do about it
  • Build holistic relationships with your customers across display, video, native and social advertising
  • Take a data-centric approach that accurately measures the true value of each marketing channel
  • Break down manual measurement silos for improved reporting
  • August 15
  • 8:30 am - 9:00 am
  • Stage 1
  • Align user experience and design with overall business strategy
  • Drive increased revenue and customer engagement
  • Understand frameworks for design team management
  • Learn actionable methods to deliver Human Centered Design
  • August 15
  • 8:30 am - 9:00 am
  • Stage 3
  • New, proven data driven strategies to move your KPIs in the right direction
  • Strategies to reduce marketing waste (in terms of both dollars and effort)
  • Lean strategies to deliver the right message/offer to the right customer, in the right channel, at the right time
  • August 15
  • 9:15 am - 9:45 am
  • Stage 1
  • How to perform deep content topic ideation to capture organic traffic
  • Ways to shift your strategy to adopt agile methodologies (I think we are going with lower case on this)
  • Magical of a Hub & Spoke content model
  • Why search engine optimization is more critical than ever
  • August 15
  • 10:00 am - 10:30 am
  • Stage 1
  • Use the provided roadmap to consistently create remarkable marketing
  • Go into your next creative brainstorm ready to ask the right questions
  • Understand how even "boring industries" can create remarkable work
  • August 15
  • 10:00 am - 10:30 am
  • Stage 3
  • Evaluate your consumer-facing technology
  • Optimize outcomes for both the user and the enterprise client
  • Measure ROI of tech investments
  • Understand key ingredients for success between a large enterprise client and a tech vendor
  • August 15
  • 11:00 am - 11:30 am
  • Stage 2
  • Build unstoppable story engines, stories told by people through people
  • Create personalized moments throughout their customer journey to be present when matters
  • Understand which social algorithms are best for your audience relevancy
  • August 15
  • 11:00 am - 11:30 am
  • Stage 3
  • Understand what makes an effective question
  • Use customer data and feedback to determine your metrics
  • Prioritize your metrics into three buckets that keep you in the know
  • Measure marketing success based on metrics that came from customer data
  • Walk into your next executive meeting with a story, not just numbers
  • August 15
  • 11:00 am - 11:30 am
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • August 15
  • 11:45 am - 12:15 pm
  • Stage 3

As marketing strategies and practices continue to evolve they are increasingly driven by technology solutions, gobs of data and analytics. The next wave of marketing will also leverage machine learning tools and is poised to make marketers more efficient and enable more strategic insights and decision making.

  • August 15
  • 11:45 am - 12:15 pm
  • Stage 2
  • Comprehend why it’s important to think mobile-first
  • Develop a cohesive strategy to making a mobile-first shift
  • Understand what areas still need desktop attention
  • Decide what marketing channels to ditch and which to double down
  • Discover new technologies that can help your company compete in a mobile landscape
  • August 15
  • 12:50 pm - 1:50 pm
  • Lunch Keynote
  • Tell bolder (and braver!) stories, using stronger, writing and a unique point of view
  • Create “best of breed” content to attract the people you want
  • Know when to be a little outrageous (and when to dial it back)
  • Understand the secrets to inspire the best work out of writers and content creators
  • August 15
  • 2:05 pm - 2:35 pm
  • Stage 1
  • What changes Google has made that can make a material impact on your business goals.
  • What are the upcoming trends in Organic Search that you need to prepare for
  • How to strategically execute modern SEO
  • How to effectively measure SEO results for business impact
  • How to make the right SEO hire
  • How to find the right SEO partner
  • What tools your team should be using to do effective enterprise-level SEO
  • August 15
  • 2:05 pm - 2:35 pm
  • Stage 3
  • Develop a construct of "sticky" customer touch points
  • Better understand why there's more to retargeting than what you are currently doing
  • Think outside of the box in the ways that your customer data is gathered and used
  • Build communities based on customer insights that reinforce buying habits and invite others to join
  • August 15
  • 2:45 pm - 3:15 pm
  • Stage 2
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • August 15
  • 3:25 pm - 3:55 pm
  • Stage 2
  • Create and use events to understand user behavior
  • Use a tag manager to measure events, goals and other data points
  • Track people, not disjointed sessions, using existing site data
  • August 15
  • 3:25 pm - 3:55 pm
  • Stage 1
  • Evaluate your own website's mobile experience to avoid common design weaknesses
  • Apply a micro-moment framework to your B2B marketing campaigns
  • Identify areas of improvement to maximize engagement with mobile users
  • Plan mobile user journeys for your key buyer personas
  • August 15
  • 4:05 pm - 4:45 pm
  • Closing Keynote
Content is both king and kingdom in the marketing world but what good is great content if no one sees it? Confronted by information overload, distrust in advertising and the growth of ad blocking, successful companies are adding an essential ingredient to their content marketing mix: influencers. By co-creating content with trusted experts that have active networks, brands increase both quality and quantity of credible content that is trusted by customers and stands out from the competition. In this presentation, Lee Odden will outline a framework, best practices, tools and examples for integrating influencers with content marketing that will help marketers attract, engage and convert more customers.
  • August 15
  • 4:45 pm - 6:00 pm

Closing Reception

Join us at DS Digital Summit Minneapolis 2017

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